The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic.
The journal will dedicate a full page to indies wishing to advertise in its print edition "for the foreseeable future".
Editor Stig Abell (pictured) said: “The whole aim of the TLS is to provide distraction, solace and the broadening of horizons, especially at the moment. The same is true, of course, of books generally. We want to help bookstores, in some small way, whose main business has been limited by the crisis.
“Our audience’s appetite for reading isn’t going to go away, and I know our readers will be more than happy to help their local booksellers through this.”
Advertising is available for both overseas and UK-based indies and they will be offered advertising space on a first-come-first-served basis.
Independent bookshops will need to provide the TLS with a 40-word description of their bookshop and contact details, in addition to the services they are offering.