BookTok 'creating new bestsellers and driving sales'

BookTok 'creating new bestsellers and driving sales'

The popular BookTok hashtag is shaping the publishing world, creating new bestellers and driving sales, TikTok Germany's content strategist Hasmik Matinyan has said. 

Speaking at The Bookseller's Marketing & Publicity conference on 15th June, Matinyan said the hashtag now has 10 billion views, and has built a "thriving, organic community" on the platform. Booksellers such as Barnes & Noble have set up BookTok tables in their stores and pages on their website to display titles that have gone viral. 

Publishers and authors are also getting in on the act, with Penguin Random House creating c...

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