A third of bookshop customers unsure about returning, Nielsen finds

A third of bookshop customers unsure about returning, Nielsen finds

Around 35% of regular bookshop customers are unsure about returning to bricks and mortar premises now lockdown has eased, according to a survey by Nielsen.

The results were revealed on 16th July during a webinar by the company, which has been running a consumer tracking survey during the pandemic. The poll covered 1,000 UK adults between 25th and 29th June, just after lockdown was eased in England.

It showed 39% of people still reported consuming books and audiobooks more than before lockdown began, down from 42% during the lockdown period, with just 11% saying they consumed less. That re...

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