Thalia launches Oyo e-reader for Europe

Thalia launches Oyo e-reader for Europe

<p>Germany&rsquo;s largest bookseller Thalia has launched its own e-reader, the Oyo, in time for the holiday season. Thalia has formed a European alliance for the reader: Bertelsmann&rsquo;s Direct Group will distribute the device exclusively in France through Chapitre.com, leading Dutch bookseller Selexyz and the Polish chain Empik are also on board. More retailers are expected to join the alliance soon.</p><p>Sales have been brisk at Thalia bookshops since the Oyo launched on 28th October with pre-orders exceeding all expectations according to m.d. Michael Busch, who predicts digital turnover in Germany to reach 10 to 15% by 2015. &quot;We are focusing on this new target group of digital book lovers by offering a unique blend of bookselling expertise with one of the largest offers of reading content. Oyo represents the link between high street bookshop and online shop.&quot;</p><p>The Oyo weighs 240g and sells for &euro;139 in all 300 Thalia branches in Germany, Austria and Switzerland and its online shop; it costs &euro;149 in the other participating countries. </p><p>Among Oyo&rsquo;s features are WiFi, touchscreen and 2 GB memory that offers storage space for more than 1,000 e-books. </p><p>Later this year Thalia is planning an improved 3G model. Oyo also provides access to a specially developed Thalia eBookshop that holds several hundred thousand e-book titles, both German and English-language originals. </p><p>Thalia is not the only German bookseller with its own e-reader. Simultaneously with the Oyo Weltbild started selling the Aluratek Libre in its 300 high street branches after a successful trial period at www.weltbild.de. Priced &euro;99 it is the cheapest e-reader available in Germany.<br /><br /><br /><br /><br /><br /><br /> </p>