Thames & Hudson is seeking to take the colouring craze in a “new direction” with Hirameki – a book where “doodling and imagination come together” by artists Peng & Hu.
Sophy Thompson, publishing director at Thames & Hudson, acquired world English language rights (excluding North America) from Antje Kuntsmann Verlag in Germany.
The artists Peng & Hu first discovered the world of Hirameki – ‘brainwave’ or ‘flash of inspiration’ in Japanese – when they saw a cow with a splotch that looked just like a famous filmstar. They then realized that “even the tiniest blot could easily be turned into something amazing simply by adding a few dots and lines.”
Hirameki is a “fun and inventive” take on the Rorschach Inkblot Test with pages “packed with splodges and splashes of colour arranged into seven sections enabling progress from single drawings to complete blot-to-blot scenes."
The publisher said: “Creative, whimsical and a little bit anarchic, Hirameki is an art form for everybody – even the most inexperienced doodlers can produce hundreds of sensational scribbles! “
Thames & Hudson will publish Hirameki on 7th March.