Tesco and Pan Macmillan have partnered to raise money in support of national reading charity Readathon, working to provide books for sick children in the UK’s 30 largest children’s hospitals.
Pan Macmillan worked with Tesco to exclusively publish the new “special festive” paperback, The Great Christmas Pudding Rescue by picturebook author Claire Freedman, to raise funds and offer “a wonderful story about hoping and caring, loving and sharing at Christmas”. The title is illustrated by design graduate Samara Hardy.
The picture book was published on 26th October and retails at £4.00 from which Tesco is donating £1 for every sale to Readathon. The retailer said it hopes to raise up to £25,000 for the charity.
Tesco’s books buyer Karen Brindle said: “We value any opportunity to help share the magic and joy of books with our customers. By bringing together the talents of Claire Freedman and Samara Hardy, we believe we’re offering a wonderful combination of a fun and heart-warming story, alongside gorgeous illustrations.
“With a pound for every book sold by Tesco, helping Readathon to provide books and storytellers for children in hospitals, we hope The Great Christmas Pudding Rescue will truly inspire our customers to join us in our efforts to raise up to £25,000 for a very worthy cause.”
C.e.o for Readathon, Justine Daniels, added: “For children in hospital, books offer an instant escape from what can be a frightening, painful and desperately boring experience. Sadly, many are unable to access books at all, due to the risk of infection and a lack of resources. Tesco’s fantastic support of our unique programme enables us to provide professional storyteller visits and brand new books, safe from the risk of infection, to the children’s wards of 30 major hospitals across the UK. As a result, over 16,000 seriously ill children, and their families, will be uplifted by the magic of books and stories.”
Anna Bond, UK sales director at Pan Macmillan added: “The Great Christmas Pudding Rescue by Claire Freedman and illustrated by Samara Hardy is a wonderful story about hoping and caring, loving and sharing at Christmas. It is the perfect message. Pan Macmillan is delighted to be working exclusively with Tesco to be bringing that message into as many homes and children’s hospitals as we can alongside Readathon throughout this autumn.”