Tesco and Random relaunch book club

<p>Tesco has kicked-off a nationwide hunt for &lsquo;real readers&rsquo; to make up a special panel of people who will recommend titles for its re-launched book club. The supermarket chain launched the promotion to mark World Book Day and also revealed that it is offering March and April&rsquo;s Book Club of the month titles at &pound;3. The move is part of a &#39;re-launch&quot; of the book club with publisher Random House.</p><p>The Real Readers Panel will be comprised of five bookworms who, from August, will select Tesco&rsquo;s book of the month. Their reviews will be printed on the back of all copies of the monthly selection.<br /><br />The National Literary Trust is endorsing the scheme, which it hopes will encourage more people to read and also try different types of books.<br /><br />Tesco commercial manager, Hazel Powell, added: &quot;Our aim with Tesco Book Club book of the month is to introduce a wide variety of authors, from established to up-and-coming names, both to our members and to our customers in store.<br /><br />&quot;The Real Readers Panel takes this one step further with the book of the month being recommended by shoppers for shoppers. We aim to introduce to our members a type of book that they might not have previously tried and look forward to the selections chosen by our panel.&rdquo;<br /><br />The Tesco Book Club is run with publisher Random House. Books included in the special &pound;3 offer are Jane Moore&rsquo;s Perfect Match and Alistair Campbell&rsquo;s All in the Mind.<br /><br />Campbell said: &quot;Some of the best books I&rsquo;ve ever read have been recommendations from friends and the Real Readers Panel is designed to work in exactly the same way. I&rsquo;m always keen to pass on suggestions of good books that I&rsquo;ve read and this scheme brings that idea to life.&quot;</p><p>Tesco launched the Tesco Book Club in 2007 in partnership with the Random House Group and 400,000 copies of book club titles have been sold since the original launch. Random House key accounts manager Jay Cochrane said working with Tesco on the re-launch of its Book Club presented an &ldquo;exciting opportunity to reach out to both new and existing readers&rdquo;.</p>