The Telegraph Media Group (TMG) has bought revision app Gojimo for an undisclosed sum.
The company bought the “UK’s number one exam preparation app” on 31st March to reach and support a younger audience through its “product ecosystem of outstanding mobile apps”.
A TMG spokesperson said it had acquired the edtech start-up founded by George Burgess to further engage a younger audience. It already provides “complimentary product” UCAS’ Clearing App, acquiring Gojimo was an “opportunity to support young people in a crucial and stressful time,” the company said. Gojimo is also aligned with TMG’s mission of creating solutions to help people progress.
The spokesperson said: “Gojimo will be the perfect platform from which TMG can launch more content-based services around university course guides, apprenticeships [and other qualifications].”
Christopher Keller, head of group business development at TMG, said: "For more than 160 years, The Telegraph has empowered its readers through its rich and trusted content. This acquisition is another milestone in our strategy to engage new audiences and to empower more people to progress in life through the content we produce."
Burgess is staying on in his role as c.e.o. He said: "I'm thrilled that the Telegraph has chosen Gojimo to become a core part of its education strategy and look forward to working together to ensure we remain the most popular revision app in the UK."
The product has more than 65,000 questions covering around 20 subjects with all content commissioned from and created by teachers. It is reportedly used by a third of GCSE and A-Level UK students.
In June, Burgess, founder of edtech start-up Gojimo, criticised education publishers for a lack of innovation in their field. He said: "There is still a lot of opportunity in the edtech space and we don't see publishers doing it for themselves." Education publishers defended their record to The Bookseller. In 2015 Burgess was listed as one of The Bookseller’s Rising Stars.