Campaigns for The Miniaturist (Picador), H is for Hawk (Jonathan Cape), There’s Something I’ve Been Dying to Tell You (Hodder & Stoughton) and Half Bad (Puffin) were among the winners at the 2015 Publishers Publicity Circle (PPC) Awards.
The awards honour publicists in nine categories, and were held last night (23rd February) in London.
Outgoing chair of the PPC, Zoe Hood, said at the event: "Every year the campaigns seem to be more and more outstanding. This is the 50th year of the awards.
“During a normal admin run to the bank this year we were informed by NatWest that the account had been opened in 1964, we can only imagine what the publicists were like in those days. I delved a bit further today and found some other records that suggested that the PPC seemed to be connected with the Publishers Marketing Society, which predates 1938, so what I'm trying to say is that these are very long established and very recognised awards, they're very not to be sniffed at."
Sandra Taylor, who is now head of events and external relations at Waterstones, won the Hardback Fiction Award, sponsored by Goldsboro Books, for her campaign for Jessie Burton’s The Miniaturist.
Chair of judges Cathy Rentzenbrink said: "One of the things we shared with each other as judges is that whatever we do at the moment in our professional lives, the main question everyone wants to know is: ‘How do we do a Miniaturist?’."
The PPC Award for Hardback Non-fiction, sponsored by Nielsen, was won by Ruth Waldram for her campaign for Helen Macdonald’s award-winning memoir H is for Hawk. A special commendation was given to Preena Gadher with support from Lija Kresowaty at RIOT Communications and Bethan Jones at Vintage for the campaign for Sapiens: A Brief History of Humankind by Yuval Noah Harari (Harvill Secker).
Emma Knight at Hodder & Stoughton won the London Book Fair Award for Hardback Celebrity for the late Lynda Bellingham’s autobiography There’s Something I’ve Been Dying to Tell You.
The Cookery Book Award, sponsored by Foyles, went to Caroline Brown at Octopus Publishing Group for Persiana by Sabrina Ghayour.
The Paperback Original Campaign: Fiction of Non-fiction, sponsored by The Bookseller, went to Ceri Maxwell at Jonathan Cape for The Almost Nearly Perfect People by Michael Booth.
The Waterstones Award for Second Edition Paperback: Fiction or Non-fiction was won by Georgina Moore at Headline for the campaign for The Lemon Grove by Helen Walsh (Tinder Press).
Annabel Robinson at FMcM and Tania Vian Smith at Puffin won The Children’s Book Award, sponsored by the Daily Mail, for Half Bad by Sally Green.
The Generic Campaign Award, sponsored by NetGalley, was won by Four Colman Getty for its campaign for the launch of Foyles in Charing Cross Road. A special commendation was given to Fiona McMorrough at FMcM and the FMcM team for the campaign for the launch of the Folio Prize.
The Best Newcomer Award, sponsored by IndieBound, was won by Emma Bal at Penguin Press for The Establishment: And How They Get Away With It by Owen Jones.
Rentzenbrink said: "We thought this was such an accomplished campaign, it didn't feel like a newcomer, it felt incredibly brilliant and extremely well put together and we were amazed by it."
There were also an additional three awards voted on by the PPC. Events Manager of the Year was won by Larissa Prockter at Waterstones, Journalist of the Year was won by Robbie Millen, and Librarian of the Year was won by Margaret Houston from the Mitchell Library in Glasgow.
The new chair of the PPC is Bethan Jones from Vintage. Katherine Patrick from Williams Collins is deputy chair.