Tate Publishing releases first children’s app

Tate Publishing releases first children’s app

Tate Publishing has released its first children’s app, based on its picture book Noisy Neighbours by Ruth Green.
 
The app has been developed by Aimer Media.

Noisy Neighbours is about Sid the snail’s search for peace and quiet. Unfortunately, along the way he has to content with noisy sparrows, foxes, bees and ducks before he can find somewhere to rest. The app allows readers to draw their own characters and record sounds to add into the book.
 
Adrian Driscoll, co-founder and director at Aimer Media, said the app doesn’t simply replicate the book. “We wanted to add the activity components and we created six spaces for Sid to go through. The app maps roughly onto the book but not exactly.”

The app, which took four months to develop, is sold through the App store for £2.99.
 
Aimer Media may develop the app for Android “when we feel we can achieve the same commercial return as with Apple”, said Driscoll.

The company is now working on a second app for Tate Publishing, based on Counting Birds by Alice Melvin.