Simon & Schuster has bought a non-fiction title dissecting all aspects of taste, from art appreciation to culinary dissection.
Non-fiction commissioning editor Colin Midson bought UK & Commonwealth rights to You May Also Like by Tom Vanderbilt, through Simon Trewin at United Agents. He was acting on behalf of Zoe Pagnamenta in New York where the book has been acquired by Andrew Miller at Knopf. A release date is to be confirmed.
The book examines how taste works and how it can be changed, using the likes of petfood tasting panels, cognitive psychology and website metadata.
Midson said: "I'm hugely excited to be publishing You May Also Like. Part popular psychology, part popular science, part sociological reportage, it shows how and why something as seemingly abstract as our likes and dislikes—the reasons we might adore The Smiths, asparagus and tennis, but hate Bob Dylan, fennel and lacrosse—have come to shape the world we live in.
"Tom's writing fizzes and sparks with ideas and feels entirely of-the-moment."