Target non-traditional media to make campaigns inclusive, Seaward says

Target non-traditional media to make campaigns inclusive, Seaward says

Publishers need to target non-traditional outlets and realise the media has changed if they want to make their book campaigns more inclusive, Dialogue senior publicity manager Millie Seaward has said.

Seaward was talking during a session on the changing media landscape for The Bookseller's virtual Marketing and Publicity Conference on Tuesday (7th July).

Seaward said she was always looking to centre inclusion and diversity in everything the imprint did, from setting up events with the Black Girls Book Club to updating media lists with publications such as gal-dem and Pride magazine or tar...

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