Talks underway for indies to grab slice of pre-order market

Talks underway for indies to grab slice of pre-order market

The Booksellers Association is exploring the opportunities for indies to maximise sales on pre-orders, with BA m.d. Meryl Halls describing the market as a huge opportunity for them despite the long dominance of Amazon and bookselling chains.

The move follows intense discussion at the American Booksellers Association's Winter Institute in Albuquerque, where the ABA's Joy Dallanegra-Sanger said pre-orders can account for 3-30% of book's total sales.

Halls said: “When we went to the US with a group of UK booksellers in January, we were all fascinated by the topic that ended up dominating all...

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