SuperAwesome: 'authorship is changing'

SuperAwesome: 'authorship is changing'

Publishers should realise that the idea that authors are writers coming up with stories in their garden shed is no longer true, says Dylan Collins, c.e.o. of SuperAwesome, a digital company that bills itself as the “biggest kids’ marketing platform in the world”.

For Collins, the author is the person who comes up with an idea or a nugget of intellectual property. “The author is no longer the person who writes the story or the book. The author is the excuse for which the book comes out, and by that I mean the author can be a game developer, a YouTuber, or anything in between. It’s not neces...

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