Digital platform SuperAwesome has acquired PopJam, a social network for children, from Mind Candy, for an undisclosed sum.
PopJam is a mobile-only social platform where children can share content, often pictures, and take part in games and competitions. It also features book excerpts provided by Puffin, after Puffin signed a content-sharing deal with creator Mind Candy last year.
SuperAwesome c.e.o. Dylan Collins said he acquired the platform because it will be a “hugely important tool” when plugged into the SuperAwesome platform. “One of the biggest challenges in the kids world is how to have a social network that is safe. If you’ve got a brand for kids who are younger than 13 or 14 you just can’t use platforms like YouTube.”
Collins said PopJam currently has a total of monthly users that is “high in the hundreds of thousands” but he is aiming to grow its reach by launching in the US and other English-speaking countries.