Media embraces Super Thursday

Media embraces Super Thursday

Super Thursday and Books Are My Bag celebrations today (8th October) have attracted widespread media coverage from the BBC, Sky and national newspapers.

Jeremy Howell, business reporter at BBC News, commented on this year's "varied" list of titles released on the day and said Super Thursday was "all about pushing the attractions of physical books as opposed to e-books which have been eating into [the print] market for several years now.” He attributed the “sharp rise” in print sales to the increase in book-buying by young people, who publishers now see as the “cornerstone on which they can rebuild the trade in printed books”.

The Telegraph highlighted some of the “quirkier” books on sale today with a list of eight “alternative” Super Thursday publications including the “odd and unfortunate timing” of the Official Liverpool FC Illustrated History (Carlton Books) by Jeff Anderson and Stephen Done, Why Does Asparagus Make Your Wee Smell? (Orion) by secondary school teacher Andy Brunning, and Close Encounters of the Furred Kind (Sphere) by Tom Cox.

Predictions for the best selling titles where highlighted in The Guardian who divided the titles into categories including celebrity memoir, travel and cookery.

BBC’s The One Show covered the subject yesterday (7th October) by building a sofa made out of the titles released today.

Philip Jones, editor of The Bookseller, writing for the Guardian, said about the day: “It is a big moment for a book business still highly reliant on gift purchases, and a time of extreme activity for booksellers. And excitement, too, of course. This is fun.”

“Super Thursday is the campaign that should never have happened, sprung on an industry that for years sought to downplay its relevance,” he said. “Super Thursday is the perfect antidote to January’s sales bonanza, Black Friday: less a scramble for bargains, more a promenade for books. If retail is theatre, then books and authors are the props and actors that create the magic.”

He added: “There is a sense the trade is now pulling in one direction: celebrating this festival of bookish hope.”