Super Thursday drives 11% surge in book spend

<p>Super Thursday helped the book market enjoy an 11% surge in sales week-on-week, as spending hit a 2009 high. </p><p>According to Nielsen BookScan data, &pound;37.8m was spent at UK book retailers last week, up 10.7% on the previous week, and down just 0.8% on the same week last year, when Jamie Oliver&#39;s <em>Jamie&#39;s Ministry of Food</em> (Michael Joseph) hit the shelves and <em>Guinness World Records</em> (Guinness) topped the charts.<br /><br />Dan Brown&#39;s <em>The Lost Symbol</em> (Bantam Press) hangs on to its place at the top of the charts thanks to a 79,008 seven-day sale. Life sales of the <em>The Da Vinci Code</em> follow-up now total 805,098 in the UK. The late Stieg Larsson takes second overall with a phenomenal 34,152 part-week sale for the third and final part of his Millennium crime trilogy, <em>The Girl Who Kicked the Hornets&#39; Nest</em>. Terry Pratchett&#39;s football-in-Discworld novel, <em>The Unseen Academicals</em> (Doubleday) takes third position&mdash;one place ahead of the latest edition of <em>Guinness World Records</em>.<br /><br />James Patterson&#39;s 14th Alex Cross thriller, <em>Cross Country</em> (Arrow) d&eacute;buts in fifth while Peter Kay&#39;s <em>Saturday Night Peter</em> (Century), the follow-up to his huge 2006 hit, <em>The Sound of Laughter,</em> joins the Official UK Top 50 in seventh. Kay&#39;s book was sold at just &pound;5 by both and Tesco last week, while W H Smith&#39;s sold it for &pound;5.99 as part of its &quot;spend &pound;15 on books and stationery&quot; offer. As a consequence, its average selling price last week was just &pound;7.42, 62.9% off its &pound;20 r.r.p., according to BookScan Total Consumer Market data.<br /><br />Bernard Cornwell&#39;s fifth Saxon Chronicle, <em>The Burning Land</em> (HarperCollins); Cecelia Ahern&#39;s seventh novel, <em>The Book of Tomorrow</em> (HarperCollins); Jeremy Clarkson&#39;s <em>Driven to Distraction</em> (Michael Joseph); Darren Shan&#39;s final Demonata instalment, <em>Hell&#39;s Heroes</em> (HarperCollins); Michael Connelly&#39;s <em>Nine Dragons </em>(Orion) and Jacqueline Wilson&#39;s Victorian times adventure <em>Hetty Feather</em> (Doubleday) are all hardback publications that also join the Official UK Top 50 this week.</p><p>According to BookScan data, 81 titles with official publication dates of October 1st 2009 or sooner sold more than 1,000 copies at UK book retailers last week. </p><p><a href="../charts/99051-official-uk-top-50.html" title="The Official UK Top 50">The Official UK Top 50 </a></p>