World Book Day will be supported by News International for the second year running, with £1 WBD book tokens to be printed in both the Times and the Sun.
Readers will be able to cut out the tokens and redeem them at their nearest participating World Book Day bookshop. The tokens will be run on 26th February in the Times, and on 3rd March in the Sun, with one token permitted per child. The support was first brokered by News International's sister company HarperCollins last year, with chair of World Book Day Rachel Russell organising its roll out for 2011.
World Book Day takes place this year on 3rd March, with more than 13 million £1 tokens to be distributed to schoolchildren in total. As previously reported, Galaxy is also supporting the event, providing £300,000 for promoting the 10 Quick Reads titles.
Work by authors including Philip Reeve, Betty G Birney and A A Milne will be used in the £1 WBD flipbooks.
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