Summer promotions set to make market sizzle

Summer promotions set to make market sizzle

The sun is set to shine on the summer book market this year, boosted by a crop of fresh nationwide promotions targeted at the season.

W H Smith is bringing back its Thumping Good Read Award on 31st May after 15 years, The Bookseller can reveal, which will champion seven titles over eight weeks in 1,300 High Street and Travel stores. Meanwhile, the “Zoë Ball Book Club” is due to hit screens on 17th June, running for 10 weeks with the aim of “encouraging the nation to get reading this summer”.

The summer holiday period is an important one for the trade, typically chalking up around a quarte...

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