Summer discounting is an easy tactic but the trade hasn't faced a slowdown since the end of the NBA

<p>The scrapping over price continues. Although no one is being vulgar enough to call it a summer sale, the raft of promotions across the book trade amounts to the same thing. Borders, Waterstone's, Amazon: cuts on selected books reach 50%-70%. </p><p>Everyone is discounting now because, in sales terms, summer is almost over. The last people taking a fortnight's holiday before the schools go back will need to leave by next weekend at the latest, so effectively there is only a week left to shift those summer reads. No retailer wants to head into autumn with shelves full of unsold holiday fic...

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