Substack is starting a "concerted push" to bring more UK based writers to the platform, and has appointed Farrah Storr as a new head of partnerships for the region.
Storr (pictured) joins from Elle UK, where she was editor-in-chief. Before that she was editor-in-chief of Cosmopolitan and has had a long career in magazines with stints at Glamour, Marie Claire and Women’s Health. Substack said she "will be helping some of the best writers from around the UK to build on the momentum that has started organically on the platform".
It added: "It is the organic success of a litany of UK-based writers that has given us such confidence that making a serious investment in the UK is a smart bet."
As well as notable newsletters such as Jonathan Nunn's food and culture publication Vittles, and politics commentary by Dominic Cummings, a number of UK authors have recently begun to use the platform, including Salman Rushdie and Jeanette Winterson.
Substack said: "We’re excited for what’s to come from a region with such a proud history of journalism and literature, and we welcome Farrah to the Substack team."
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