Campaigns for Neil Gaiman's The Ocean At The End of the Lane (Headline), Alex Ferguson's My Autobiography (Hodder & Stoughton) and John Williams' Stoner (Vintage Classics) were among the winners at the PPC Annual Awards held in London last night (5th March).
Headline's Sam Eades won the Hardback Fiction Award supported by The Reading Agency for the Gaiman campaign, with chair of judges Waterstones' Jon Howells commending her "imagination, cunning and guile" in gaining a new audience for the writer. Meanwhile Karen Geary and Rebecca Mundy of H&S took the London Book Fair award for Hardback Celebrity for the Ferguson campaign, which, Howells said, "reminded us what a publicity campaign can really do for a book".The Nielsen Award for a Generic Campaign went to Clara Nelson of Vintage for the Stoner campaign, which Howells said had put the author at the heart of the national conversation.
Also winning were Sue Amaradivakara of Chatto & Windus, who won the PPC Award for Hardback Non-Fiction for her campaign for Stephen Grosz's The Examined Life; Ben Willis of Headline, who won the Paperback Original Campaign sponsored by The Bookseller for The Silent Wife by A S A Harrison; Hannah McMillan of Penguin, who won the Best Direct to Digital Campaign, sponsored by NetGalley, for Doctor Who: 11 Doctors, 11 Stories; and Laura Brooke of Bloomsbury, who won the Cookery Book Award sponsored by Foyles for The Breakfast Bible by Seb Emina. Howells called Brooke's work on the book "a creative and tenacious campaign on a tiny budget, which got the author off the books pages and into the news."
The Waterstones Award for second edition paperback went to the campaign for Alain de Botton's Religion for Atheists, by Anwen Hooson, with support from Liz Hyder, Riot Communications, for Penguin, praised for its "really creative approach."
The Children's Book Award, sponsored by The Daily Mail, went to Lauren Ace of Macmillan Children's Books for the campaign for The Paper Dolls by Julia Donaldson, described as a campaign with "a brilliant central conceit."
The Best Newcomer Award, sponsored by Indiebound UK, went to Julia Murday at Penguin Books for her "feisty, fearless and authoritative" campaign for I Am Zlatan by Zlatan Ibrahimovic.
Also announced on the night were three awards voted for by PPC members: PPC Journalist of the Year went to Robert Collins, deputy literary editor of the Sunday Times; PPC Events Manager of the Year was Zoe Steadman-Milnes of the Bristol Festival of Ideas; and Bertrams Librarian of the Year 2013 was given to Mike Allport of Canada Water Library.
Judging alongside Howells were The Bookseller's Cathy Rentzenbrink, London Book Fair's Katie Morris, Meryl Halls of IndieBound UK, Mo Siewcharran of Nielsen, Sally Morris of The Daily Mail, Simon Appleby of The Reading Agency, Simon Heafield of Foyles and Stuart Evers of NetGalley.