STL rebrands after redundancies

STL rebrands after redundancies

STL Distribution has been rebranded as Trust Media Distribution after making 32 people redundant.

The Carlisle-based supplier of Christian books announced in March it would be making more than a quarter of its 120-strong workforce redundant to keep up with a "transitional" market.

The company has since told The Bookseller 32 people lost their jobs after company-wide consultations, the majority being compulsory redundancies.

A spokesperson for STL said: "The consultation has now concluded with 32 posts being made redundant. Thirteen of these posts were voluntary." The company also announced it is now trading under the name Trust Media Distribution.

"The business has now been restructured and re-branded as we look forward to the future," the spokesperson said.

The John Ritchie company bought the distribution arm of IBS-STL, which used to own Wesley Owen Bookshops, after it folded in December 2009. In March Ken Munroe, c.e.o. of John Ritchie, described revenues for 2010 as "less than planned" and added he wanted to focus on "aligning its business and competencies to a rapidly re-shaping industry landscape".

He said: "A combination of a continued decline in overall high street sales, the proliferation of internet traders and the rapid evolution and implementation of new technologies have driven unprecedented change, challenges and opportunities within our sector."