Travel bookshop Stanfords is calling on other booksellers to help promote the Edward Stanford Travel Writing Awards with point of sale, events and passion.
Tony Maher, m.d. of Stanfords, which has its flagship located in London’s Covent Garden, called on “fellow booksellers” to support the Stanford Dolman Travel Book of the Year (run in association with The Authors’ Club) and the new Edward Stanford Travel Writing Awards. The company invested a significant figure to relaunch the awards (previously named the Dolman Travel Book Award) in January, and has doubled the prize money to £5,000 for three years from its 2015 iteration.
It has also created a new award, the Outstanding Contribution to Travel Writing, which Maher is keen for retailers to support. Further categories will be added to the awards over time.
Maher said: “We are currently in talks with leading national media agencies to maximise coverage of these awards by featuring reviews, interviews and extracts of the shortlisted titles, and we are looking for support from our fellow booksellers to promote the awards and nominated books in bookshops.”
He added: “We believe that this exciting genre deserves to be championed by all of us and so we have chosen not to use our retail branding on the award logos . . . We will be making point of sale available to retailers who choose to support the shortlist and winner announcements, both as finished print materials and stickers, and as downloadable logos to be used appropriately online and in store.”
The company is also seeking bookshop venues to host events with shortlisted authors between 2nd July—when the award’s shortlist is announced—and 28th September, when the award winners are to be revealed.
Further information about this year’s prizes is available through the website.