Staff role at Hachette for Horner

Staff role at Hachette for Horner

Hachette UK has appointed Damian Horner to the newly created role of brand development director.

Horner, who has been a marketing strategy consultant to Hachette for the past seven years, will begin his new post on 4th September.

Richard Kitson, Hachette's commercial director, said the company created the new role to "reflect and enhance our changing role as publishers". The appointment, added to that of Louise Livingston as consumer insight director, was "a key statement of our intent to offer our authors the most productive long-term publishing partnerships, supported by outstanding creative intelligence and consumer research", he said.

Kitson added: "I am delighted that after seven years of working with us as a consultant, he [Horner] will become a permanent fixture. He has a deep knowledge of and experience in our business and an unparalleled creative understanding of publishing which, when added to his wider advertising and marketing background, makes him uniquely placed to work with our authors to optimise the value of their books and with our publishers to develop commercial and marketing alliances with external partners and brands."

Horner said: "This is a period of change but it is also an incredibly exciting time for publishers. There are endless opportunities to enrich thew ay in which authors connect with their readers. I am really looking forward to helping Hachette be at the very forefront of these new, imaginative and collaborative ways of working."

Horner began his career in advertising and design before helping to found creative boutique Mustoe Merriman. He has since worked as a creative and marketing strategist for clients including Microsoft, Honda and the European Union.