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Simon & Schuster is offering readers the chance to download Daniel Depp's Loser's Town for free this weekend, to promote his forthcoming novel out next month.
The publisher is running advertising in Saturday's Guardian and the Independent on Sunday, as well as promoting it on social networking sites such as Facebook.
Loser's Town, a crime novel set in Hollywood, is released as a £6.99 paperback tomorrow. S&S marketing executive Rob Cox said: "We're aiming to drive sales of Loser's Town in both paperback and digital format because the exclusivity of the offer will generate some great online buzz. We're also looking ahead to Depp's new book, Babylon Nights [published in August], as the Loser's Town e-book includes an extract."