S&S creates new 'global digital sales' role

S&S creates new 'global digital sales' role

Simon & Schuster has created a director of global digital and online sales role based in the US to apply a global approach to sales and marketing across its businesses worldwide.

Colin Shields, who headed up the publishers’ digital sales, has been promoted to the newly created position of vice president, director of global digital and online sales, based in the US and reporting to Michael Selleck, executive vice president of sales and marketing.

Carolyn Reidy, president and c.e.o of S&S, said that the publisher already had a global approach to the e-book market, so it made sense to do the same with its selling and marketing functions.

“Over the last few years the global e-book market has expanded dramatically, with our major international accounts and local online retailers establishing or starting up in every English and foreign language market,” Reidy said. “With this expansion it has become apparent that, just as Simon & Schuster has adopted a global approach to e-book policy and business development, we can profitably apply the same principle to our selling and marketing efforts.”

Sales directors and sales staff in S&S offices around the world – including the UK- will work "closely" with Shields and the international sales team to “assure that our strategies around the world are consistent and to communicate critical information that can maximize our international selling opportunities, whether systemically or for individual titles,” Reidy said.

Adam Rothberg, S&S director of corporate communications told The Bookseller: "Colin will oversee our relationships on a global level: while he  will not necessarily be involved in the day to day he will certainly advise when and where we see global opportunity. Local staff still reports to local management with dotted line reporting to Colin who will work with both managers and other divisional sales heads around the world." He added that the international focus of the new position was on digital sales, not print. 

The publisher recently renegotiated a pivotal new multi-year deal with Amazon in October, which was both  "return to a version of agency" and also “economically advantageous for both Simon & Schuster and its authors”, giving control of e-book pricing to S&S.

Reidy added that Shields’ “counsel on e-book strategies” had been highly valued by senior management in the United States, and that “now all of Simon & Schuster’s companies can benefit from his expertise.”
Shields will retain day-to-day responsibility for digital and online sales in the United States.