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Simon & Schuster has created a social media community for readers of the New Adult genre called The Hot Bed.
The Hot Bed, featured on Tumblr, Facebook and Twitter, will carry content from S&S UK and US New Adult authors including Abbi Glines, Jamie McGuire, Colleen Hoover, Alice Clayton and Christina Lauren amongst others.
The content is curated by an S&S in-house team of romance, erotica and New Adult fans including Emma Capron in editorial, Beth Stephens in sales, Kate Barber in international and Victoria Hart in e-book sales.
The Tumblr page will feature "hot reads" reviews, author interviews and a "chilli chart" rating the sauciness of content and exclusive extracts. Meanwhile, the Hot Bed social media feeds on Twitter and Facebook will serve as a forum for fans and newcomers to discuss and discover S&S New Adult list.
In 2014, The Hot Bed will be developing a programme of reader events and forging partnerships with relevant brands and media.