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Simon & Schuster Children's Books is launching a new paranormal romance and urban fantasy imprint this summer called Simon Pulse.
The publisher said the paperback-only imprint will release "the best teen gothic literature, continuing to represent some of the biggest names in contemporary supernatural fiction, such as L J Smith, Elizabeth Chandler and Nancy Holder, but will also launch début authors with the potential to crossover and be stars of the future."
The new list will launch in June with the first paperback publication of the bestseller Hush, Hush by Becca Fitzpatrick, Forbidden Game by L J Smith, The Demon's Covenant by Sarah Rees Brennan, Passing Strange by Dan Waters, Dark Secrets: No Time to Die & The Deep End of Fear by Elizabeth Chandler and Claire de Lune, a werewolf novel from début author Christine Johnson.
Venetia Gosling, children's fiction editorial director at S&S UK said: "We've had great success in the paranormal romance area in recent months and, given the way our list is expanding, it made sense to pull these bestselling titles under a single umbrella to give more coherence to our
teen list and to provide a platform for future publishing in this area."
S&S said the launch will be backed by "a major marketing, PR and social networking campaign".