S&S and HarperCollins have both launched direct to consumer initiatives in the US.
S&S is launching two online shops on 11main.com. One will sell bestselling titles in categories such as fiction, non-fiction, history, children’s books and cookery books; the other will sell products from the company’s Pimsleur Language Program for foreign language learning.
Michael Selleck, executive VP of sales and marketing, described 11 Main as an “innovative way for discerning shoppers to find what they want”.
“Since the very first days of our company we have sought new ways to bring our books to readers wherever they may be, and establishing this direct-to-consumer presence on 11 Main, with its unique shopping experience, fits squarely within that tradition,” he said.
HarperCollins, on the other hand, has created an e-book preview programme for social media users.
Fans can preview or purchase titles such as Neil Gaiman’s Trigger Warning via cloud atlas reading service Aerbook. There is also an option to buy.
“We are thrilled to be working with Aerbook to put our books in front of readers in a new way,” said chief digital officer Chantal Restivo-Alessi. “This is another step forward in trying new ways to engage readers and expand the reach of our authors.”