'DIY beauty' book to Square Peg

'DIY beauty' book to Square Peg

Square Peg has bought a guide to "natural DIY beauty" from the founders of Clean Beauty Co.

Editorial director Rowan Yapp acquired world rights all languages to Clean Beauty by Elsie Rutterford and Dominika Minarovic at auction in a deal made with Richard Pike of Curtis Brown Literary Agency.

Clean Beauty is intended to be an inspirational and informative guide, offering affordable homemade alternatives to everyday beauty products. It will include natural, non-toxic recipes including face serums, coffee scrubs, body butters, lip balms, hair masks and exfoliators.

Yapp said: "Natural beauty is a huge trend in America and Australia and yet – until now – there has been no smart, approachable book for people in the UK in search of a beautiful and affordable all-natural glow. Elsie and Dominika, the brains behind the hugely exciting Clean Beauty Co. are the perfect pair to launch the natural beauty trend in the UK."

Authors Rutterford and Minarovic added: "Clean Beauty Co.’s aim is to make natural beauty accessible and to broadcast the green beauty message to the mainstream beauty community. The book is a fun and informative collection of natural beauty recipes that empowers people to take control of what they put on their skins."

Clean Beauty will be published by Square Peg in February 2017.