South Korea in race for Beijing trade

South Korea in race for Beijing trade

Tech-savvy South Korean publishers were out in force at the Beijing Book Fair (27th–31st August), hoping to strike sales and partnerships.

South Korea’s e-book players looking for partnerships in China have an edge, said Kim Tae-won, head of e-book sales at Seoul-based Book n Book. “Korean companies are more mature and advanced in this industry compared to Chinese peers. We offer the full package, sound and graphics as well as stories.” E-books account for 3% of the Chinese market, which is similar to key western territories, but South Korean firms see the adoption of smartphones in Chi...

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