Sony lines up publishing partnerships to 'win e-reader war'

<p>Sony is lining up a number of publishing partnerships, to be announced &quot;in the next few days&quot;, in a bid to win the e-reader wars, the <a href="http://www.ft.com/cms/s/0/dddab7b8-eb3d-11de-bc99-00144feab49a.html?ncli... target="_blank"><em>Financial Times</em></a> reports. </p><p>The manufacturer revealed one partnership, with three News Corp-owned news brands - Wall Street Journal, Dow Jones&#39; MarketWatch and the New York Post - to the paper yesterday. </p><p>It is not known whether any of the remaining partnerships will involve book publishers.</p><p>&quot;We&rsquo;ll win the hardware war,&rdquo; Sir Howard Stringer, Sony&rsquo;s chairman and chief executive, told the <em>Financial Times</em>. &ldquo;Hardware is our stock-in-trade.&rdquo; </p><p>But Stringer conceded that the Reader had been behind other devices, such as the Kindle, because it lacked wireless functionality. Sony&#39;s latest device &ldquo;brings us back into the race, but it&rsquo;s a long race.&rdquo;<br /><br />Robert Thomson, publisher of the Rupert Murdoch-owned<em> Wall Street Journal</em>, did not reveal the revenue split with Sony, but indicated to the FT that &quot;it would be higher than the 30% share of revenues Kindle typically offers publishers, and that Sony would share more data on customers with it&quot;.</p><p>&quot;You can assume we&rsquo;re getting a better deal and our concerns about customer information have been addressed,&rdquo; he said. &ldquo;Sony has been very understanding about these concerns.&rdquo;</p>