Simon & Schuster UK has collaborated with British designer Nina Bombina on merchandise supporting the release of former West Indies Test cricketer Michael Holding's new book Why We Kneel, How We Rise.
As part of the book's marketing campaign, Holding is collaborating with leading Black sporting heroes from around the world to help change minds and amplify his messages of re-education and inspiration.
The publisher's marketing team has commissioned Bombina to create artwork which will be sent out to a select group of individuals, in the hope that the messages from the book will be amplified via their voices. The merchandise includes bespoke tote bags, enamel pin badges and stickers, all of which include Bombina's branding.
Bombina is an artist based in south London, whose business was born out of the first lockdown. She said: "I’m honoured to have been asked to design the merchandise artwork for such an important book that I think will have a great impact on the world. As a woman of Black descent, I'm keen to get involved in projects that amplify the voices of the global majority, so this was an opportunity that excited me."
Hayley McMullan, head of marketing at S&S UKm said of the collaboration: "The messages in this book are so inspiring and we wanted to try and communicate that in everything we do, down to finding a designer who felt genuinely passionate about the story we’re trying to tell. As Michael says, it’s time to unedit history, and we hope the truly powerful message of this campaign is conveyed via Nina’s creations."