Short Books hits top spot with Fast Diet

Short Books hits top spot with Fast Diet

Independent publisher Short Books has scored its first ever Official UK Top 50 number one. The Fast Diet, penned by journalist Mimi Spencer and broadcaster Dr Michael Mosley, was comfortably the bestselling book in the UK last week, selling 33,624 copies according to sales monitors Nielsen BookScan.

Helped by Mosley's appearance on Steve Wright's BBC Radio 2 show on Wednesday (23rd January), sales of his book on Intermittent Fasting, whereby dieters eat normally for five days of the week but restrict their calorie intake for two days, soared 153% week on week. It climbs three places in the Official UK Top 50.

Mosley alerted the world to the fasting phenomenon last year in an episode of the BBC's "Horizon" series entitled "Eat, Fast, and Live Longer". In the week it aired, sales of calorie counters in the UK rocketed 275% week on week.

Last week's chart-toppers, Hairy Bikers Dave Myers and Si King's The Hairy Dieters (Weidenfeld), falls one place into second position overall, while Peter Robinson's 20th Inspector Banks thriller Watching the Dark (Hodder) climbs four places into third position. The latter was the bestselling novel in the UK last week, scoring the Yorkshire-born Canadian his first Bookseller Mass-market Fiction number one.

New entries into the Official UK Top 50 include: the latest Comic Relief cookbook, The Great Comic Relief Bake Off (BBC); child psychologist and family therapist Steve Biddulph's Raising Girls (Harper); and the mass-market edition of Chris Pavone's début novel The Expats (Faber), a novel that has been a long-time member of Sony and Amazon's controversial 20p e-book promotions. Its print edition retailed at £4.99 (38% off its £7.99 r.r.p.) on average in the UK last week, 25 times the price Kindle and Sony e-reader owners have been paying for it in 2013.

After the weather afflictions of the previous week, sales rebounded in the UK. BookScan Total Consumer Market data reveals £22.1m was spent on printed books at UK booksellers last week, up 6.6% (£1.4m) on the previous seven day period.

Sales on the high street improved more substantially—up 11.5% week on week according to BookScan's General Retail Market panel of booksellers, which includes the likes of Waterstones, W H Smith and general independent stores. However, overall print book sales continue to struggle in the digital age. Sales were down 11% on the same week last year in value terms, and down a slightly shallower 7% year on year in volume terms.




Photo from "Eat, Fast, and Live Longer", credit BBC