Deal prices surge at Shanghai International Children's Book Fair

Deal prices surge at Shanghai International Children's Book Fair

UK publishers attending the fourth Shanghai International Children’s Book Fair (known as CCBF) reported a frenzy of intense interest from Chinese publishers keen to buy translation rights, with deal prices rising as auctions took place to acquire coveted titles.

Maxine Tokelove, general manager of 18-month-old publisher BookLife, said interest in its titles at the fair had been “phenomenal”. She added: “To date we’ve only been to Bologna and Frankfurt [book fairs], and now Shanghai—and this is on a different level. With our Infographics reference science series, 15 people wanted the rights...

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