Seven Dials strikes fresh five-book deal with The Hairy Bikers

Seven Dials strikes fresh five-book deal with The Hairy Bikers

Seven Dials has struck a deal for five more books from The Hairy Bikers, including three hardback cookbooks and two lower-priced trade paperbacks targeting the health market. 

Vicky Eribo, Seven Dials publishing director, scooped world rights to five new books in a "major" deal done with Amanda Harris, director of Publishing at YMU Group.

The first in the deal – The Hairy Bikers' Veggie Feasts – is due to publish in hardback on 29th October 2020. The synopsis reads: "From the ultimate veggie wellington to the perfect crowd-pleasing roast, satisfying soups, stews and pies to a veggie twist on a banging breakfast brunch, these are meat-free delights you’ll turn to time and again, all made with readily available and affordable ingredients."

The five-book deals follows an existing deal with Orion for the first in a new series of health titles from the Bikers, titled The Hairy Bikers' Eat To Beat Type 2 Diabetes, which will be published in trade paperback and e-book on 11th June 2020. In the book will be 60 "delicious" recipes designed to help tackle Type 2 diabetes.

"Working with the Bikers is a dream come true," Eribo commented on the new deal, "their love and passion for great food is palpable from the moment you meet them. Their books have gone from strength to strength in recent years, so I am thrilled to have secured their future with Orion with this new deal and to have the chance to build on this tremendous success with our new publishing.

"Si and Dave are both big advocates for adding more meat-free days to your diet and are incredibly passionate about sharing delicious and inventive veggie dishes that will appeal to a mass market audience. This is a book they have been longing to write for years. Whether you’re looking to embrace a meat-free day or two a week, living a vegetarian lifestyle, or just looking for exciting new vegetarian flavour combinations, this is the book for you. I cannot wait to share it with their fans."

Myers said: "I am thrilled and excited to continue our relationship with Orion for the future books and years. As a partnership for well over a decade now we have been able to work together, growing and producing ever more fantastic, beautiful and useful cookbooks in the ever-changing fantastic world of food."

King said: "We love the folks that buy our books and understand that people are working harder than ever for every pound they earn, so we want to give them the very best we can. It’s so very important to us both. That’s why we’re so chuffed with how our new book Veggie Feasts is shaping up. These veggie and vegan recipes are a bit special and we hope everyone will want to give them a go. Always comforting, full of flavour and a great eat. Oh, and we can guarantee they’ll stop your belly rumbling – real food for proper folk."