Seven Dials delivers with official PizzaExpress cookbook

Seven Dials delivers with official PizzaExpress cookbook

Seven Dials, part of the Orion Publishing Group, has acquired PizzaExpress: From Italy with Love following a seven-way auction. 

PizzaExpress has 360 restaurants in the UK and sells more than 57 million pizzas every year. PizzaExpress: From Italy with Love will feature over 100 of the restaurant chain's favourite recipes including dough balls, margherita and sloppy giuseppe, as well as spicy, seafood, vegan and vegetarian pizzas. There will also be recipes for salads, desserts, and dressings and sauces, as well as recipes for artisan pizza-base doughs such as leggera, calabrese and a gluten-free option. 

Anna Valentine, executive publisher, acquired world rights from Piers Blofeld at Sheil Land Associates. The cookbook will be published on 16th September 2021. 

Valentine said: "As a lifelong fan of PizzaExpress, I’m thrilled to be publishing this sumptuous cookbook. When PizzaExpress released their doughball recipe during lockdown, it went viral, showing there is a huge appetite (pun intended) to bring the magic of the restaurant into our homes."

Jane Treasure, food and beverage director at Pizza Express, commented: "We are so excited to be recreating all the passion and expertise of our pizziolas and kitchen teams in our customers’ homes with our beautiful new book. It has been so much fun digging through the legendary PizzaExpress archives and cooking up these recipes for millions of pizza lovers at home as they fire up their ovens. We’re sure every recipe will bring as much joy to our customers as they do to us!"