SelfMadeHero has become the first publisher to sell e-books through BitTorrent Bundle, a peer-to-peer downloading network.
The publisher is selling Jörg Tittel and John Aggs' graphic novel Ricky Rouse has a Gun in PDF, CBR and CBZ formats, priced at $5 (£3.36).
Peer-to-peer networks are more typically associated with sharing pirated content such as music and films. However, content producers have begun experimenting with distributing products through the service, with Radiohead frontman Thom Yorke releasing solo album Tomorrow's Modern Boxes via BitTorrent Bundle in September last year, leading to 4.5m downloads.
SelfMadeHero sales and marketing director Sam Humphrey said: "BitTorrent Bundle is offering a new and flexible way to offer digital graphic novels directly to our readers. The platform gives us control over the price and allows us to learn who our readers are and how to reach them. We can offer free content and digital giveaways and offer up digital books in an unrestricted format. It also allows us to avoid costly per-MB delivery charges – a big issue for graphic novel publishers today."
In April last year, SelfMadeHero released a promotional version of Ricky Rouse has a Gun through the platform, featuring the first 33 pages and the premiere of a music video by UNKLE's James Lavelle. The preview has been downloaded 245,000 times.
The book is the story of a US army deserter who takes a job in a Chinese theme park where all of the characters are thinly-disguised copies of Western originals.