Self-publishing pitch set for LBF

Self-publishing pitch set for LBF

Unpublished authors will be given direct access to literary agents at the London Book Fair this year, with a revamped AuthorLounge space and a programme of events curated by book marketing company Authoright.  

For the first time the AuthorLounge will also be running an event enabling authors to pitch their work directly to agents.

The “LitFactor Pitch” will be held on every day of the fair, with authors able to book a 15-minute slot in advance to speak directly to an agent. Spaces are free and will be allocated on a first-come, first-served basis, with authors able to pitch their manuscript, discuss their submissions, and receive advice on style, content and presentation.

Senior exhibition director at LBF Jacks Thomas said the event was a response to increased demand from authors: “We’ve received lots of feedback from those wanting to be published that they would like more opportunities to meet agents at the fair, so it’s great to be able to respond in such a positive way.”

LitFactor and Authoright projects manager Ben Wood said the event would be a “celebration of a positive, constructive and transparent new relationship between authors and literary agents”, with marketing director at Authoright Hayley Radford saying that authors were “craving an event of this type”.

Agents confirmed to take part are Sam Copeland of Rogers, Coleridge & White; Ariella Feiner of United Agents; Chris Wellbelove of Greene & Heaton; Laura West of David Higham Associates; Luigi Bonomi, Amanda Preston, Thomas Stofer and Ajda Vucicevic from Luigi Bonomi Associates; David Haviland of Andrew Lownie Liteary Agency; Simon Benham of Mayer Benham Ltd; Lorella Belli of Lorella Belli Literary Agency; and Jacq Burns of the Jacq Burns Authors’ Agency.

Authoright c.e.o. Gareth Howard said the programme of events would celebrate the publishing industry as it is now: “We strongly believe in choice and transparency, in education and information for authors, regardless of how they are publishing. Our aim with the LBF AuthorLounge curated by Authoright is to enable them to access a level of expertise that has up to now been closed off to them.”

The London Book Fair runs from 15th–17th April.