Self-publishing company iUniverse appoints director of author marketing

<p>Self-publishing company iUniverse has appointed Kathryn Gordon as director of author marketing, a position that will see her design and launch &quot;a new business unit dedicated to providing high-quality and affordable marketing services to iUniverse authors.&quot;</p><p>&quot;There&#39;s a huge need for professional and affordable services to help authors develop a platform and sell books,&quot; said Susan Driscoll, president and c.e.o. of iUniverse. &quot;Kathryn&#39;s credentials are outstanding, and I&#39;m thrilled to have the opportunity to work with her to develop a broad range of quality marketing services for iUniverse authors.&quot;</p><p>Gordon, who previously served as editorial director of Simon &amp; Schuster Online, founded The Book Hook, which provided freelance marketing services for publishers and authors. </p><p>&quot;I&#39;ve spent fourteen years with major publishers, and have had the good fortune to engage bestselling authors in the process of marketing and selling their books,&quot; Gordon said. &quot;It&#39;s exciting to now have the opportunity to work with authors who are at all different stages of their publishing careers.&quot;</p>