Scholastic has acquired Troubadour, also known as The Travelling Book Company, for an undisclosed sum.
Steve Thompson, co-group m.d. of Scholastic UK, said the publisher had been tracking Troubadour’s progress for some time.
“We know that by having a flexible approach to providing schools with the events they need, we will give more children access to books in the UK and Ireland,” Thompson said.
Thompson’s co-m.d, Catherine Bell, added: “If you have ever attended a book fair you can see first- hand how they motivate children to become excited about reading. We are thrilled to be able to make book fairs and events more widely available.”
The move will see Scholastic expand its book fair business in the UK.
Based in Christchurch, Dorset, Troubadour currently organises book fairs in 9,000 schools in the UK.
The Troubadour business will continue to operate as normal while Scholastic reviews the business.