Publisher Scholastic UK has teamed up with SuperAwesome, a children’s marketing platform, to find new authors and intellectual property (IP) creators.
Under the terms of the deal, SuperAwesome will match-make Scholastic with media, animation and game developers. In addition, the SuperAwesome insights team will work with Scholastic to test concepts and initiatives in the bookmarket.
“Working with SuperAwesome is a pioneering relationship; their experience across video games, consumer products and technology will be invaluable to us as we continue to find the best new voices and IP,” said David Maybury, commissioning editor at Scholastic.
Dylan Collins, c.e.o. of SuperAwesome, decribed the deal as “ground-breaking”, adding: “With so much incredible content being created in the kids’ space by both indie developers and the kids themselves, it can be very easy to miss the next Zoella or Flappy Bird. We’re in a unique position across this ecosystem as we have a huge amount of new content flowing through our platform.”
SuperAwesome has 200 million subscribers and is based in London, with offices in New York and Sydney. Last year it launched the Future8 Awards to encourage teenagers to develop their digital skills, and the winner of the blogger category, Amber Kirk-Ford, now contributes articles to the Penguin Blog.