Scholastic has joined firms including Warner Bros investing in Picturestart, a new media company releasing entertainment that will “discover and celebrate diverse voices”.
The firm, promising content across TV, film and digital platforms, is run by producer and media executive Erik Feig. He has previously overseen hit franchises including "Twilight" and "The Hunger Games".
Scholastic will provide Picturestart access to its products for development into other forms of media, bringing new life to its stories and characters. They will also work together on new content for books and other media.
Iole Lucchese, Scholastic’s chief strategy officer, said: “Erik Feig’s mission to launch Picturestart as a platform to discover and celebrate diverse voices perfectly aligns with our commitment at Scholastic to ensure every young person can see themselves portrayed in accessible, authentic stories.”
Feig explained: “Great storytelling that digs into who we are, who we want to become, who we love, and why we live is relatable to everyone no matter your stage or age in life.
“Creating a company that focuses on working with ground-breaking and innovative artists to tell transformative stories is something I am passionate about on a creative and business level and I am thrilled to be able to now focus on this robust category with both more precision and more scale and with the best-in-class of financing, distribution, and marketing options.”