Scholastic US has acquired a minority stake in Make Believe Ideas (MBI), a UK-based publisher for children aged 0-5, for an undisclosed sum.
The companies will showcase a co-branded series – Early Learners ages 0-5 – at the Bologna Book Fair next week and a global English language release is set for autumn 2015. The range incorporates brightly coloured, interactive books in formats such as lift-the-flap, finger tracing, sound-enriched, touch-and-feel, and write-and wipe.
Ellie Berger, executive vice president at Scholastic US, said the deal will allow Scholastic to renew its focus on the reading with babies from birth.
“We are thrilled to expand our offerings in the global English language market with co-branded, gorgeous, colorful books that makereading and learning fun for babies and young children,” she said.