'Know your audience and be direct,' Black Girls Book Club founders urge M&P delegates

'Know your audience and be direct,' Black Girls Book Club founders urge M&P delegates

Marketers and publicists have been encouraged know their audience and be "direct" and "transparent" in their approach, in a keynote at The Bookseller's Marketing & Publicity virtual conference (Wednesday 8th July).

The authors and founders of Black Girls Book Club, Natalie A Carter and Melissa Cummings-Quarry, urged publicists and marketers: "Don't beat around the bush; say what you mean," in their dealings with both their organisation, which hosts events and produces tailored and measurable marketing and PR strategy, and others.

Dedicated to ensuring black women and girls are catered to ...

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