Sandberg campaign wins PPC/Waterstone's Award

Sandberg campaign wins PPC/Waterstone's Award

Ebury Publishing senior publicity manager Shona Abhyankar has won the Second Quarterly Publishers Publicity Circle/Waterstone's Award.

She was presented with the award by the Publisher's Publicity Circle for her publicity campaign for Sheryl Sandberg's Lean In (W H Allen).

Chair of judges, Waterstones' Fiona Allen, said: "This was clearly a high pressure campaign and the elements which made it succeed would have overwhelmed a less able publicist. Shona harnessed the power of Sheryl Sandberg and her message and created a campaign that was impossible to miss and took the book to a sales level it would never have otherwise achieved."

The Quarterly Award winners go through to the Annual Awards, the winners of which are announced at the end of the year.