Graphic novel publisher SelfMadeHero is attempting to beat Amazon's delivery promises by offering free same-day delivery across central London.
The independent publisher will offer the service for two weeks from 1st December, with orders placed before 2p.m. on Monday to Friday delivered the same day across zone one. For the same period, the company will also offer 25% off all titles, alongside other offers including deals on bundles, signed editions and limited edition prints.
A spokesperson said: "When Amazon announced its limited-scale same-day delivery service to Londoners in October this year, the company’s UK managing director said it would be the 'fastest delivery service yet'. Well, SelfMadeHero’s will be just as fast – and it will be free. You don’t have to pay £14.99 for the privilege."