Salt 'Just One Book' campaign staves off closure

<p>Independent poetry publisher Salt has raised enough money to get through the rest of 2009 through its &quot;Just One Book&quot; campaign, as long as the company maintains its budgeted sales.</p><p>Salt launched the campaign in May to avoid closure after facing &quot;financial difficulties&quot;, following its loss of Arts Council funding in the previous financial year. It asked people to &quot;buy just one book, right now&quot;.</p><p>The company is now planning to broaden its publishing programme into literary fiction and children&#39;s poetry, as well developing as a number of other programmes, in a bid to diversify the company&#39;s revenue stream.</p><p>Chris Hamilton-Emery, director of Salt Publishing, said: &quot;We raised a great deal of money through direct sales in the first five weeks, and have since that time focused on developing our trade sales: Gardners are running a promotion with us just now.&quot;</p><p>Salt has already opened a London office and hired two new permanent members of staff, Hamilton-Emery explained, adding he would now be focusing on &quot;diversifying, improving sales and finding some additional income to see us through that planned transition.&quot;</p><p>This week (beginning Monday 27th) Salt will launch &quot;an entirely new publishing workflow&quot;, which will include audio and e-books, as well as the children&#39;s list and literary fiction list, which will focus on literature from Wales, Scotland and Ireland.</p><p>A &quot;wide range&quot; of children&#39;s poets have signed up for Salt&#39;s children&#39;s list. To complement this, the press will extend its schools service, with a planned development of teaching resources, a children&#39;s website and a national schools competition based around filming poetry in performance.</p><p>Salt&#39;s existing website - which has had 21.7m hits in the last year and features a message of support from actor Griff Rhys Jones (see image above) - will also host a regular arts magazine podcast.</p><p>Hamilton-Emery said: &quot;The level of desperation has certainly eased, but July&#39;s sales are predictably bad &mdash; they always are, and August&#39;s. The real test comes in September when we normally have good adoptions... So the campaign has shifted into restructuring and redirecting our little operation, in preparation for a new business plan for 2010 onwards.&quot;</p>