Salt has 'one week's cash left'

Salt has 'one week's cash left'

<p>Independent publisher Salt has relaunched its &quot;Just One Book&quot; campaign after a tough first half of the year has left them with &quot;less than one week&#39;s cash left&quot;, despite its grant from Arts Council England.</p><p>The &quot;Just One More Book&quot; campaign officially launched this week, and the company needs to sell roughly &pound;45,000-worth of books to keep afloat for the rest of the year. Publishing director Chris Hamilton-Emery said the company had not wanted to repeat the initiative &quot;because we thought it was unrepeatable, but we have just reached crunch time this week&quot;. He added: &quot;We realised if we didn&#39;t get some sales, we would probably go bust very shortly.&quot;</p><p>Hamilton-Emery said a number of factors had contributed to Salt&#39;s financial woes, including the recession, the World Cup and the demise of Borders UK late last year. &quot;They were a good customer of ours, so that was a real blow,&quot; he said. </p><p>Salt had been planning to shift the focus of the business towards more mainstream trade publishing, which would see titles delayed until November this year, but Hamilton-Emery said he was unsure there was enough money to keep running that long. &quot;We knew it was going to be tough. But the decline in sales mean it is going to be tougher. </p><p>&quot;We are just hoping if we can survive until November our trade list will start kicking off... This is the year we are going to change the direction of the business: we are just hoping we can hang in there long enough to do it.&quot;</p><p>The new focus includes an all-new romance list, called Embrace Books, which will be edited by Jane Holland. It will focus on two strands; Red Velvet, which features &quot;feisty heroines and believable Alpha males within contemporary, historical and paranormal lines&quot;; and After Dark, which comprises &quot;unusual storylines within contemporary, historical, paranormal and same sex categories. These will include explicit sex, which in some cases may be central to the plot&quot;. </p><p>Embrace joins Salt&#39;s children&#39;s poetry list, which Hamilton-Emery said was doing well so far with libraries and schools. &quot;We are hoping these components by the end of this year will have created a stable business &ndash; our problems is how we get to the end of this year,&quot; he added. </p><p>Salt, which celebrates its 10th anniversary this weekend, has received &quot;a very significant response&quot; in the 24 hours the campaign has been running.</p>